Passionflower extract is the fourth-listed ingredient, and may be underdosed at 17 mg. We can’t find a single study on chamomile extract for sleep using a dose less than 200 mg, and that dosage is 11x of the amount included in Olly Sleep. Melatonin is the most well-studied and non-toxic supplement for sleep.Ĭhamomile extract at 17 mg is the third ingredient, and this again appears to be significantly underdosed based on medical research. We haven’t come across any research suggesting that 100 mg of l-theanine is effective for sleep.ģ mg of melatonin is the second ingredient, and this is an effective dose for inducing sleep, according to a medical review published in the Nutrition Journal. We identified three medical trials on l-theanine for sleep ( 1, 2, 3 ), and the lowest dose used in any of them was 200 mg/day, which is double the amount in Olly Sleep. At only 100 milligrams (mg) in Olly Sleep, this ingredient may be underdosed. This amino acid is typically used for inducing relaxation, as it modulates alpha brain wave activity (similar to meditation). L-theanine is the first listed active ingredient. Olly’s most popular product is a gummy supplement which is formulated for improving sleep quality. In this article we’ll review the formulation of some of Olly’s most popular supplements to determine if they’re likely to be effective, and suggest some alternatives that may be healthier options. ![]() They now sell many products across various supplement categories, but their gummies are still their most popular supplements. I can’t speak to their tastiness compared to the chewable Flintstone’s Multivitamins, which I credit for my robust childhood immune system, but in all other departments, Olly blows their competition clean out of the esophagus.Olly is a supplement brand that became popular for their tasty gummy vitamins. Who knows what Neo would have chosen if he had purple, orange, and yellow options as well. The upper case letters OLLY in the logo ensure that Olly doesn’t look like Oily, and the friendly colors bring consumers to Jolly before Folly. Because every abstract name (no matter how perfect) could be questioned by a nitpicker, the extra-textual stuff ensures the name evokes the right feelings in even the most cynical of consumers. ![]() The last bit of Olly’s name perfection comes from the packaging, logo, and presentation. Presented as a verb, “Olly Up!” and as a noun, “Have you found your Olly?” the name’s versatility and range match the versatility and range of the vitamin and supplement options themselves. To some it may sound happy, suggesting Jolly, active like Ollie (the sk8tr trick) or Alley-Oop, or playful like the schoolyard cry “Olly Olly Oxen Free.” Furthermore, a cursory glance at the website copy reveals how creatively and effortlessly they reinforced-and therefore familiarized consumers to-the abstract name. First of all, the name is malleable enough so that the consumer can project whatever meaning they want onto the name. ![]() Olly is the perfect example of how to properly execute an abstract name. Whereas a descriptive name makes literal sense from the git-go and is therefore comforting and familiar, an abstract name can-when left to its own devices, bereft of logos and packaging and copy-appear strange and off-putting. ![]() Though I don’t think that axiom is entirely true, the first impression of an abstract name is extremely important. I have heard that first impressions last a lifetime. His new vitamin and supplement venture is called Olly. He has taken another hidebound aisle in the store, pulled the dirty old rug out from underneath it, and made it exciting again. Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again.
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